At the 2013 South by Southwest Conference (SXSW) on March 10, Mitchell Hurwitz, Will Arnett, and Jeffrey Tambor of Arrested Development had a Q&A with attendees. Those available were also treated to two never-before-seen clips. Tambor and Hurwitz stressed that Arrested Development's eager fans, coupled with recent advances in technology, are largely to thank for bringing the show back via Netflix. Hurwitz joked that after being repeatedly recognized at Best Buy, he realized that the Arrested Development fanbase was tech-savvy enough to support an online model.