Shane Rockford was born in Salt Lake City, Utah in August 1970 being the youngest of 3 children, having two older brothers. At the age of 4, Shane's father moved his family moved to Burbank, California. Shane studied economics at UCLA university and achieved full honours. Shane's early business ventures usually failed with each project being more ambitious as he was a man who buzzed with ideas, formerly wanting to be an artist but being directed into economics by his concerned father.