While the only story highway surfing appears in is On the Road, it has nonetheless become a bit of a Sam & Max icon, being prominently featured on the cover of both editions of Surfin' the Highway (which is named after it), in the intro to the animated series, as a minigame in Sam & Max Hit the Road and on a promotional painting for Season One (made partly to allay fan concerns about highway surfing no longer being possible on the new open-top DeSoto).