The EcruFox Security Enforcement and Local Logistics, known popularly only as SELL (pronounced "cell"), is the EcruFox Corporation's corporate security force as well as private military contractor. It was formed in 1990, when the Corporation wanted to stop using other companies for the enforcing of security on its premises. In 2000, it was made a company on its own, owned by EcruFox. This gave it the ability to contract itself to governments and other companies. It is arguably one of the largest and most advanced private security firms in the world, and for a fact in the Allied States.