Books have catch phrases too, and you can get that in writing. Examples of Catch Phrase/Literature include: * A Christmas Carol: Averted; a case of Beam Me Up, Scotty and Memetic Mutation has resulted in "bah, humbug!" becoming the Catch Phrase of Ebenezer Scrooge. "Bah, humbug" is only spoken twice in the novel, though "humbug" comes up a few more times by itself. At that time, "humbug" meant "hoax" or "jest", so Scrooge was just dismissing Christmas as a fraud in the lingo of the day. * Sherlock Holmes' Beam Me Up, Scotty is: "Elementary, my dear Watson", a line never found in the entire novel series. * He does, however, like to address Watson as "my dear Watson". * Tarzan: Averted by way of Beam Me Up, Scotty; "Me Tarzan, you Jane" is not found the Tarzan novels. *