The Prince of Wales Theatre is a theatre located on Coventry Street, London. The first theatre on the site opened in January 1884 when C.J. Phipps built the "Prince's Theatre", and was renamed the "Prince of Wales Theatre" in 1886 after the future Edward VII. After 50 years, the theatre's 800 seats were deemed insufficient for productions of the day, and it was demolished. On June 17 1937, Gracie Fields laid the foundation stone of the new theatre, designed by Robert Cromie, and opening on October 27 that year.