24: The Fragrance is a fragrance inspired by 24 and its central character, Jack Bauer. It was launched in June 2009, first marketed exclusively in the Middle East, then progressively in the rest of the world throughout 2010. 24: The Fragrance launched first in Virgin Megastore in Dubai then progressively rolled out across other selective retailers in the world: Switzerland, Chile, Paraguay, Portugal, Chile, Hungary, United Kingdom, USA, Near-East and Middle-East. More countries to come soon.