Founded by Heinz Gollhardt in 1970 as Verlagsgesellschaft Schulfernsehen, the publisher specialized, as the name (which translated in "Publishing Company for School Television") already suggested, in the publication of print materials as accompaniment for school television educational programs aimed at the young on primary/secondary school level, attaining renown as such for the educational television series Hobbythek, which ran on German television during 1974-2004. Yet, in the late 1980s the publisher branched out into fiction books, befittingly including (translated) tie-in novelizations of television properties such as Beverly Hills, 90210, The X-Files and Star Trek with which the company enjoyed a considerable measure of success.