On July 18th, Gaga released a two minute promotional film on Hauslaboratories Youtube account called "Formulation". The photographs previously used on the website were revealed to be stills from the film. On July 26, "The Source" was released as the second promotional video. For the two films, a narrator in French explains either the formulation or the source, subtitle are provided in both. The narrator used "The Haus Laboratories in Paris", "Fame" in English rather than a translation in French of these names.