The early stages of production on the film Toy Story were a complete nightmare. The production was in a sort of development hell until the infamous Black Friday incident. Disney harassed the then-new animation studio Pixar constantly. They were to produce and release the film, and they wanted results as quickly as possible. Disney tried everything to eliminate Pixar's efforts to deviate from the Disney formula even at times threatening to shut the production down. Disney sent notes on revisions that they thought would improve the film. They insisted through their notes which all read: