Natural Puppy is one of the game's 13 brands. It represents the dog in the Chinese Zodiac. Natural Puppy's style features clean, simple, and bright designs with no lettering on any pins or garments. Wide-brimmed sunhats are also found only in Natural Puppy clothing lines. The Natural Puppy store is located in Cadoi City, and its shopkeeper is Hikaru Koike. Natural Puppy is often the most popular brand at the Cadoi City district for this reason.