In Grand Theft Auto: San Andreas, CJ can buy the Silver Crowex and Gold Crowex watches from Didier Sachs for $8000 and $5000, both of which are the most expensive watches available in the game. Many rich pedestrians can also be seen wearing Gold Crowex watches. A billboard can also be found in Rodeo, near the Didier Sachs store the watches are sold in. The company's slogan in 1992 is "When You're Too Rich To Care What Time It Is".