The gossip columns go crazy. Interviews with the glamorous starlets are scheduled, and they say things like, "well, I love men, but women have such soft lips and are such great kissers... there's really nothing like it!" Commercials announce that your favorite good, wholesome man-loving female character is about to take a walk on the wild side. The ad spots will inevitably show the two ladies facing each other, lips pursed, faces nearing, only to cut away before the good stuff happens. Well, it must be Sweeps. See Les Yay, Faux Yay. Examples of Sweeps Week Lesbian Kiss include: