The channel was originally known as Noggin from its February 2, 1999." (which regularly airs from 8:30 a.m. to 2:00 p.m. ET; 7:00 to 10:00 a.m. ET during the summer months or on designated school break periods and major national holidays), which has traditional commercial breaks and no common continuity between each series. As of August 2013, Noggin is available to approximately 76,389,000 pay television households (66.89% of households with television) in the United States.