Loserdom began as a freesheet in June 1996 , handed out at gigs and available in record shops in Dublin. The second issue was a 20 page A5 fanzine, split between Loserdom and another freesheet, Why Me?. The third issue was a comic freesheet. It began to take shape with issue four, as a zine containing articles, interviews, reviews, and comic strips by Eugene. Issue 10 saw the beginning of the focus on cycling, and was the first issue to be printed on recycled paper. The zine also began covering grassroots political activism in Ireland and abroad.