The Rawhide Kid (real name: Johnny Bart, originally given as Johnny Clay) is a fictional cowboy in Marvel Comics' shared universe. the Marvel Universe. The Rawhide Kid was a heroic gunfighter of the 19th Century American West, who was unjustly wanted as an outlaw. He is one of Marvel's most prolific Western characters, rivaled only by the Two-Gun Kid and Kid Colt. He and other Marvel western heroes have on rare occasions guest-starred through time travel in such contemporary titles as The Avengers and West Coast Avengers.