The shop went through a series of owners, many of whom met grisly deaths at the hands of Sunnydale's demonic residents. A magic shop in the same location as the Magic Box, at 5124 Maple Court, first appeared in season 3, at which time it was known as "Uncle Bob's Magic Cabinet". By the beginning of season 5, its name had been changed to "The Magic Box". Another magic shop, in a different location, was shown in the season 2 episode "Passion", from which Jenny Calendar purchased an Orb of Thesulah as a means of storing Angel's soul during a spell she was seeking to cast to restore the vampire's soul.