KIVO-TV (branded on-air as KIVO 37) is a commercial-free television station in Little Rock, Arkansas and serves the central Arkansas and Metropolian area, since it is licensed to operate from Little Rock and Pine Bluff, Arkansas. It is the affiliate of MyNetworkTV and the flagship station of the KIVO Television Group, and is also the flagship station of KIVO's MyTV television system. KIVO-TV operates on channel 37 and offers a variety of news and entertainment programming aimed at all people, along with shows for preschoolers under the preschool strand "'Mini MyTV", a daytime block of courtroom and talk shows under the strand "MyTV Daytime" (which offers "In Session" and "Afternoon Talk"), and a Sunday night block of HBO and Showtime originals under the strand "Sunday Prime". Although the