Following the smashing success of the 1988 fantasy / comedy film Who Framed Roger Rabbit?, Disney, Spielberg, and Zemeckis saw an opportunity to kill two birds with one stone: promote the new Disneyland attraction "Roger Rabbit's Car Toon Spin" on the one hand, and revive the great tradition of animated theatrical shorts (dead since the nineteen-sixties) that ran before the feature film, where the trailers are today, on the other. So they produced a series of three partly live-action, mostly animated short films starring the Toon characters from the feature. See also: Pixar Shorts