The series debuted with a Summer 1941 cover date. Since the title Flash Comics was already in use another name was needed for the series, so it was decided that a contest was to be held in which readers were encouraged to submit their own ideas for the title of the new series. Twenty-five dollars in cash prizes were offered to the four best names submitted, with $10.00 promised to the 1st place winner of the contest. To the first 500 who submitted a free copy of All-Star Comics #5 was offered. An advertisement for the contest appeared in the pages of All-Star Comics #4 stating "The Flash wins and becomes the next quarterly like Superman and Batman! Boys and girls! Here is a message from Gardner F. Fox and E.E. Hibbard, the author and artist of your favorite feature, the Flash!"