On March 9, 2004, DC Shoes was acquired by Quiksilver in a $87 Million USD transaction.] DC sponsors snowboarders, BMX riders, skateboarders, and more. The current skate team includes PRO's Danny Way, Josh Kalis, Rob Dyrdek, Dorien Walker, Colin McKay, Chris Cole,Matt Miller, and AMs Felipe Gustavo and Marquise Henry In fall of 2010, DC Shoes launched their DC LIFE collection, a collection of fashion, music and art-inspired footwear. They held a launch party for the DC LIFE collection at the REVOLVE Clothing boutique in West Hollywood, CA.