CHECK it (also known as It's A Fun Thing in Asia) is a new identity for the channel that was introduced on May 29, 2010, along with a new theme and new bumpers. The network's current branding, designed by Brand New School, makes heavy use of the black and white checkerboard which made up the network's first logo, as well as various CMYK color variations and various patterns. In May 2013 the UP NEXT bumpers were revamped to be a spinning cube with the character designed like during Cartoon Network's 20th Anniversary with colorful textures. On June 1, 2015, the bumpers were revamped, gained more gradients, and became known as CHECK it 4.0 .