The film had its world premiere on Lifestyle on December 5, 2009. The story takes place in Kalispell, Montana, USA, but the film was shot in Calgary, Alberta, Canada. It tells the story of a New York publicist who takes a job in small town in Montana. The reference to 12 men in the title refers to members of the volunteer Kalispell Search and Rescue team who are the first point of rescue for those in danger at Glacier National Park.