To make an internet campaign you need to have a web site. For those who need the web site to be is port destination of people you need to direct some traffic towards it. The ultimate tool for the place named search engine optimization or SEO. SEO is a tool that will enables your web site to become ranked high when individuals browse on Google. Should this fail, the SEO will set up a fake search engine page that looks like a search engine, but all search results lead to merchants that advertised with the SEO or to other fake search engine pages.