The Mahindra XUV 500 is a Sports Utility Vehicle (SUV) produced by the Indian automobile company Mahindra & Mahindra and was launched in September 2011 and by June 2012 the XUV 500 was available in 19 cities in India. Before it was launched, it was code named 'W201'. Eighteen months later, the XUV500 was born amidst carefully calibrated hype. That build-up and consequent anticipation has translated into 35,000 XUV500s being sold in the first year and another 14,000 buyers on a waiting list.