Pic Factor is one of the most controversial of the many "factors" that have been discovered (invented?) by the Gurus who reside in Board 8's Stats Topics. Some claim that pic factor does not exist in matchups between well-known characters, because users will vote for who they like more, regardless of the Match Pics. Others, however, attribute many results to pic factor, such as Bowser's overperformance on Snake, Snake's overperformance on Sora, and even Link's 2003 defeat at the hands of Cloud (because of his "Celda" design).