Sock Puppetry, or the assumption of multiple online personalities, is a growing phenomenon in anonymous online communities such as public blogs, commentable news-info sites, and "wikis." The more popular and extensive Wikis (such as Wikipedia, Uncyclopedia, and Memory Alpha) present an unusually fertile ground for various forms of sock puppetry, since the community interactions within a wiki site are vastly more complex than in other anonymous online communities. The "veil of smoke and mirrors" that often best describes the inner sociopolitical workings of such a site actually encourage sock puppeteering, in some cases quite strongly, since it is often the only way for a user to achieve a desired goal or objective.