"In late 2010, Lady Gaga called Troy Carter. She was on the Sony lot, where she'd just seen an advance screening of The Social Network. "Why don't we start one of those for my fans?" she asked." From there, Blackplane was founded and it first community became Little Monsters. In May of 2011, a launch page was created asking people to sign in with their Facebook Connect accounts. The first 1,000 people, along with a select few Lady Gaga community "tastemakers", got the first 1,000 invitations to the site for the beta launch in February of 2012. The website was launched in July of 2012.