Poof is a magazine for magicians. The magazine recognizes impressive illusions such as Tony Wonder's soup-for-the-troops illusion. G.O.B. attempts to get on the cover of Poof but is only put in after messing up an illusion, the Magic Coffin Illusion, at George's 'funeral' as the "Poof Goof of the Year". ("Good Grief") Lindsay is later seen reading the "Poof Goof of the Year" issue. ("Afternoon Delight") As is Tobias. ("The Immaculate Election")