Primola was a grocery store on the East Side of New York, located in Little Italy. It was formed by the Cuneo family in an attempt to infiltrate Little Italy during the Corleone family's time of weakness, when they were being harassed by the Tattaglia family in the mid 1930s. The registered owner of the grocery store was Alberto Cuneo, Jr., Carmine Cuneo's second cousin, and the racket boss was Bobbie Cappalinni. However, during this time, the Cuneos made peace with the Corleones, and they forgot about Primola, which continued to give out a small percentage every week.