The camp is run by sibling co-directors Gloriosa Daisy and Timber Spruce, and it was founded many years ago by their great-grandparents. At the time of Canterlot High School's trip, businessman Filthy Rich seeks to buy out the land that the camp is built upon, tear the camp down, and build a spa resort in its place. Gloriosa is able to keep the camp running as long as she makes regular monetary payments to Filthy Rich, but she falls behind on her payments, and Filthy gives her until the end of the month before Camp Everfree closes its doors. With the possibility of Canterlot High being Camp Everfree's last campers, Gloriosa resolves to make it the best week of camp ever, and she later resorts to using dangerous Equestrian magic to keep it out of Filthy's hands. With the help of Sunset Shim
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