The Festival d'ete de Quebec (Quebec City Summer Festival) has been taking place annually since 1968. It is organised by groups of businesspersons and artists of Quebec City in order to show the artistic, economic, and touristic potential of the region. The Festival lasts 11 days and takes place over the first week of July. Total attendance for the 2007 edition is estimated at over one million festival-goers, making it Canada's largest outdoor performance. The 2008 Festival included the celebration of the 400th anniversary of the founding of the City.