The Viscount Farrel Lomasa is generally known as a polished, urbane man, particularly famous for his rare fetes and parties among the social circle of Fastheld's Elite. Exceedingly wealthy, he is known to be (against stereotype for his house) an exceptionally skilled merchant who profited handsomely in the wake of the Northreach Edict in the process of arranging supplies and consignment goods to the city. His trade in wildlander goods, occurring as it did in a time of restricted access to Fastheld proper for those barbaric folk, was a coup - for some time, he had nearly exclusive access to the rare materials and goods found in those unknown lands.