The VIP Program was a series of content that came free with each new copy of Battlefield: Bad Company 2 and offered new map and game mode variations to players upon their release. Similar to its online pass program, Electronic Arts created it as an incentive to encourage consumers to buy new copies, rather than used versions. Those who owned used copies of the game were thereby given the option to purchase the content digitally. Map packs four through seven were all patched in for PC users, whereas those same map packs on console required a VIP code.