Pacifica Elise Northwest is the most popular girl in Gravity Falls, Oregon. She is the great-great-granddaughter of the supposed founder of the town, Nathaniel Northwest, and due to this, she treated everyone snobbishly in order to keep up her family's high status and reputation. Before Dipper gave her the courage to speak up against her parents, she was a recurring enemy of the Pines family, mainly as Mabel Pines' rival.