The brand is most likely based on Chateau Jewelers as one of Gaulle's buildings in Willis strongly resembles the one owned by Chateau Jewelers in Forest Hills, Queens, New York. It is one of the many brands featured on Peepthatshit.com. The store plays a very lackluster role in GTA: San Andreas and GTA V, with the latter having no branch of stores at all, but instead appear as jewelry the protagonists can buy.