The Lost Experience launched with a commercial shown during an episode of Lost for The Hanso Foundation. This commercial, the first of many to come, announced, Since the dawn of time, man has been curious, imagining all that is possible. The Hanso Foundation: reaching out to a better tomorrow. Discover the experience for yourself. The commercials were released in the United Kingdom on May 2nd, Australia May 4th, and the United States on May 3rd. Each commercial gave a national toll free number for The Hanso Foundation. Once this number was called, players were given a number of options on how to advance with the call. On one of these options, a password was provided by an inside informant named Persephone. This password led players to thehansofoundation.org.