It was heavily featured in the episode Branch Wars when Stanley attempts to transfer there in order to receive a higher salary. It was discovered in this episode that Karen had transferred there from the Scranton branch and was now Utica's Regional Manager. In the deleted scenes of Branch Wars however, Michael lists a specific characteristic of each branch, explaining that Utica is "Snoozeville." Upon learning that a client of theirs has been landed by someone else, Dwight asks the client if it was Dunder-Miflin Utica who stole them (Turf War).