Every businessman longs to discover the secret of how to make the market come to him. Large companies spend billions of dollars every year on market research to discover a clue of how to lure more customers and they spend billions more on marketing and sales strategies to achieve it. But we all know instances of companies with products that seem to literally jump off the shelf or out of the warehouse because customers clamour to get their hands on them. That is what happened to Apple Computers when it launched its smiling Macintosh computer in the mid 1980s and again with the introduction of its iPod portable music player in recent years. Both products were unique and unmatched by the competition, at least for a short while. How envious we are of those who have found the perfect product or