ToyBiz, now called Marvel Toys, is a division of Marvel Entertainment. Beginning in 1995 they created a line of Hercules: The Legendary Journeys action figures and accessories with three waves of 5 inch figures and two waves of 6 inch monster figures. The Hercules I: with Iron Spiked Spinning Mace figure made an in-universe appearance in the HTLJ episode, "For Those of You Just Joining Us." In 1997, ToyBiz released a small line of action figures for the Kevin Sorbo film, Kull: The Conqueror.