"Marketing in Bulgaria works a bit different. Meet the @MobiltelBG Opera Mini girls!" linking to their official blog post at Opera encourages readers to go to events, such as the "after orgasm club" and then send in their photos of the "opera mini girls" An early commenter on the blog post pointed out: "I really don't understand how the blatant, obvious objectification of women is helpful marketing. It really just doesn't make any sense. It's just hurtful, tacky, and tasteless." The photo on the post was later changed.