The event typically involves a multitude of special releases, including novels, comic books, video games, clothing and collectables. As well as physical releases, the day is marked by exclusive announcements, trivia competitions and the return of the classic films in the Alien franchise to theaters around the world. Fox ran the first Alien Day in 2016, additionally marking the 30th anniversary of the release of Aliens, while a second is due to run in 2017.