The Safer Internet Ireland Project is a consortium of industry, education, child welfare and government partners that acts as a Safer Internet Centre in Ireland providing awareness, hotline and helpline functions and activities. The project, coordinated by the Office for Internet Safety aims to develop national initiatives promoting the safer use of electronic media and enhance protection of the vulnerable, particularly children, against the downside of the Internet. This consortium builds on the experience gained from the previous highly successful but independently run Safer Internet projects.