The evolution of the strip began in 1952 in the Tottenham Hotspur magazine The Lillywhite, which featured a cartoon quiz by Paul Trevillion. The quiz included one question per issue on refereeing. Five years later, The People newspaper signed Trevillion to produce a dedicated refereeing cartoon quiz, and gave it the title Hey Ref. In June 2010, in advance of the 2010 FIFA World Cup, You Are The Ref was released as an iPhone / iPod Touch game developed by game developer Four Door Lemon.