Phoemela Baranda started modelling when she was 13 years old, joining the clothing brand Pink Soda’s club search where she was selected. Her first commercial was for Extraderm, a line of facial products. She continued modeling stints in ramp, mainstream media advertising campaigns and print media, appearing on the covers of the local editions of Uno, Cosmopolitan,Seventeen, T3, Mega Magazine, Preview, Marie Claire and Maxim.