MacWEEK was a weekly paper publication that once had exclusive qualification for its readership. In 1998, as part of a strategy change, the publication was renamed to eMediaWeekly, which caused a number of its existing sponsors to withhold their advertising. Eventually, MacWEEK existed online as part of Mac Publishing's online publication, MacCentral Online. Now it exists simply as a redirect link to MacCentral. MacWEEK's anonymous gossip columnist was named Mac the Knife.