WOW Magazine (World of Wrestling Magazine) was a professional wrestling magazine which existed from 1999 to late 2001. It was originally launched with its debut issue in March 1999 by Mike Morris and H&S Media. It promised to cater to the smart population of wrestling fans; breaking kayfabe, writing about backstage events, wrestling politics, and not treating storylines as real. WOW was the first publication of its kind to use insider terms - such as “mark” and “shoot” - and also conducted out-of-character interviews with wrestlers from the WWF, WCW, ECW and the independent circuit.