In their home market, the Carry truck and Every van compete with a number of trucks of the same size, such as the Honda Acty, the Subaru Sambar truck and van, the Mitsubishi Minicab, and the Daihatsu Atrai. The first two generations of Carrys were sold with the Suzulight badge rather than Suzuki, emphasizing the company's focus on "Light Cars", better known as Kei jidosha.