Throughout the life of the Transformers brand, package art has been one of its most common elements. Though not as widely noted and celebrated as Tech Specs, it is just as enduring and iconic to the brand. In the fandom, it is also referred to as box art, though it also appears on carded toy packages. Transformers package art most often serves to portray the toy in the mode that it isn't packaged in. As most Transformers are sold in their non-robot forms, it typically shows them as robots (or whatever their equivalent primary mode is.)