The environmental impact of paper is significant, which has led to changes in industry and behaviour at both business and personal levels. With the use of modern technology such as the printing press and the highly mechanised harvesting of wood, disposable paper has become a cheap commodity. This has led to a high level of consumption and waste. With the rise in environmental awareness due to the lobbying by environmental organizations and with increased government regulation there is now a trend towards sustainability in the pulp and paper industry.